Make An Entrance
Boutique Ernest
Make An Entrance
Boutique Ernest
Quebec menswear brand Ernest, known for their designer suiting, casual knits and beautiful leather collection pieces.
Their annual high school graduation suit sale was due for a contemporary refresh highlighting the brand’s extensive collection of fabrics, patterns and accessories.
Make An Entrance
Boutique Ernest
Quebec menswear brand Ernest, known for their designer suiting, casual knits and beautiful leather collection pieces.
Their annual high school graduation suit sale was due for a contemporary refresh highlighting the brand’s extensive collection of fabrics, patterns and accessories.
the mandate
Connect the traditional suit sale offering to a Gen-Z graduating class. The campaign required video both traditional broadcast formats and vertical video to run as organic and paid media as well as still images for retail store windows.
scouting and planning
We presented multiple execution options and worked back and forth collaborating on concepts and possible venues and locations. Scouting multiple high schools which gave us multiple options for the client to choose a variety of settings to give the client the widest range of options on day of the production.
Class Act
We had multiple set ups for this production. We started the day with our classroom scenes for the after our daydream sequence, we required multiple background actors to help sell the shot.
In the afternoon we flipped the day for night shot, carefully picking out our hallway to ensure we would have no unwanted light leaks.
High School grad never had a serious decor budget so we ensured our set design treatments through restricting our tools and creativity.
Stills in style
Retail store window photos were also produced between video set ups with a second location inside the school.
